LOGOS
I work with my clients to understand the specific characteristics of their products and services and their target audience and I synthesize these requirements into logos consistent with their corporate identity and the unique story that they intend to tell.
Before graphical design begins, I conduct extensive interviews with my clients to understand their key messages, target audience, graphic preferences, color schemes, intended use (online, print, etc.); I then proceed to sketch several ideas that I review with my clients. Any engagement typically involves several iterations until the project converges to a satisfactory outcome.
